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Area Sales Manager – Dust Filtration

Job Title: Area Sales Manager - Dust Filtration

Location: South UK

This is an opportunity for an ambitious, commercially driven sales professional who thrives on winning business and building a territory.
You’ll take ownership of developing and winning high-value projects directly with industrial end users, identifying opportunities for dust and fume extraction solutions and turning them into revenue.
This is a hands-on, field-based role for someone who wants to be out in the market; meeting customers, uncovering opportunities, understanding their challenges and shaping solutions that deliver real value.
We’re looking for someone with energy, drive and a genuine appetite to win. You’ll have the autonomy to develop your territory, build a strong pipeline and create your own success, backed by the technical expertise and capability of an established business.

Roles and Responsibilities

  • Deliver sales growth across the South UK through direct engagement with industrial end users.
  • Manage and convert inbound enquiries, ensuring all opportunities are properly qualified, followed up and progressed.
  • Identify, develop and win project-based opportunities for dust and fume extraction systems.
  • Carry out site visits to understand customer processes and identify where extraction solutions are required.
  • Develop technically sound and commercially viable proposals based on customer applications.
  • Manage the full sales cycle from initial enquiry through to order and project handover.
  • Maintain a strong and well-managed pipeline, with clear visibility of opportunities.
  • Work closely with internal engineering, service and project teams to ensure successful delivery.
  • Achieving agreed sales and profit targets within the assigned territory.
  • Generate additional business through proactive prospecting and relationship building across the region.
  • Build long-term relationships with key stakeholders, including production, engineering and HSE teams.
  • Recommend the most appropriate technical solutions based on specific customer requirements.
  • Monitor market trends, competitor activity and emerging opportunities within the sector.
  • Identify gaps in the territory and act on them independently.
  • Provide accurate forecasting and regular updates on pipeline performance.
  • Contribute to regional sales planning and ongoing territory development.
  • Support exhibitions, customer visits and demonstrations where required.
  • Maintain a strong working knowledge of dust, fume and LEV solutions.

Essential Experience

  • Proven experience in industrial or technical field sales.
  • Background in dust, fume, extraction or LEV systems would be advantageous.
  • Strong commercial awareness with a track record of winning business.
  • Confident dealing with end users and operating at site level.
  • Good technical understanding and the ability to grasp customer applications quickly.
  • Comfortable managing longer sales cycles and project-based opportunities.
  • Organised, self-motivated and capable of managing a territory independently.
  • Clear and professional communicator.
  • Full UK driving license.
  • BOHS P601 or other relevant LEV / air quality certification or experience (desirable).
  • Understanding of COSHH and LEV compliance requirements (desirable).

Benefits

  • Competitive base salary
  • Performance-based bonus or commission
  • Company car or car allowance
  • Pension and healthcare benefits
  • Laptop and mobile phone
  • Professional development opportunities

 

Working Conditions

  • Hybrid home office and field-based role.
  • Frequent travel to customer sites and industry events.
  • Occasional international travel may be required.