Director of Sales (Hospitality / Healthcare – Textiles)

We are representing a fast-growing, design-led textile manufacturer with a reputation for quality, creativity, and customer focus. Supplying premium products to the hospitality and healthcare sectors, the company has built a strong platform for growth and is now seeking an exceptional Sales Director to join the Board. This is a pivotal appointment at a key stage of the journey – the opportunity to lead strategy, inspire a high-performing team, and deliver sustained commercial success.

• Leadership & Strategy

  • Develop and execute a clear, ambitious sales strategy aligned with company growth objectives.

  • Provide strong, visible leadership to a talented sales team, building capability and fostering a high-performance culture.

  • Act as a key member of the Board, influencing wider business direction.

• Market Development

  • Expand market share across hospitality (luxury hotels, resorts, restaurants) and healthcare (hospitals, care providers).

  • Leverage existing relationships while building new, high-value partnerships.

  • Identify and secure new business opportunities within both UK and international markets.

• Commercial Delivery

  • Achieve ambitious sales and profitability targets.

  • Drive pipeline development, ensuring accurate forecasting and robust reporting.

  • Collaborate closely with design, production, and operations to ensure seamless customer delivery.

• A strong network of contacts within hospitality (hotel groups, operators, procurement specialists, designers, etc.).

• Strategic vision combined with hands-on commercial acumen.

• A natural ability to inspire, motivate, and develop teams.

• Strong negotiation and relationship-building skills at C-suite and buyer level.

• Resilience, adaptability, and a growth mindset suited to a fast-moving entrepreneurial business.

• Base Salary: £120,000 – £150,000 depending on experience.

• Bonus / Incentives: Performance-related package rewarding sales growth.

• Benefits: Comprehensive executive package + flexibility of remote working.