Sales Manager – HI&I (Homecare, Industrial & Institutional)

We are seeking an experienced and commercially driven Sales Manager to lead growth across the HI&I (Homecare, Industrial & Institutional) segment in Europe. This is a strategic, customer-facing role focused on developing new business opportunities while strengthening existing key accounts within the chemical sector.

• Develop and execute a European sales strategy across the HI&I market segment
• Identify, target, and win new business opportunities with manufacturers, distributors, and end users
• Manage and grow existing key accounts, ensuring long-term partnerships and revenue growth
• Build strong relationships with stakeholders across procurement, R&D, and commercial teams
• Work closely with technical teams to align product offerings with customer needs
• Monitor market trends, competitor activity, and customer requirements to inform strategy
• Deliver against revenue targets, margins, and KPI objectives
• Provide accurate forecasting and pipeline management
• Represent the business at industry events, exhibitions, and customer meetings

• Proven sales experience within the chemical industry (essential)
• Strong understanding of the HI&I market (homecare, industrial cleaning, institutional applications)
• Demonstrated success in business development and account management across Europe
• Commercially astute with strong negotiation and influencing skills
• Ability to operate independently in a remote, international role
• Willingness to travel across Europe as required
• Excellent communication and relationship-building skills
• Fluency in English (additional European languages advantageous)

• Competitive salary up to £75,000
• Performance-related bonus
• Flexible, home-based role within Europe
• Opportunity to play a key role in driving growth in a strategic market segment
• International exposure and career development opportunities